Twitter is a great tool publicity for publicity. Followers are able to receive first-hand updates on the people they’re following.
However the main problem would be that the news and updates only appear in the pages of those who are following. They will not appear worldwide to every other Twitter users who are not followers. A better solution for this would be connecting the Twitter to Facebook.
In average, people have more Facebook friends/followers than Twitter. Therefore by synching Twitter and Facebook and having every single posts posted automatically to Facebook at the same time too, the news and updates will be able to reach out to a wider audience. I personally tried this and found out that after a couple of weeks after the synch, I have had 10 new followers and they found my twitter through my Facebook.
There was also this case in a daylong conference in Manhattan devoted to educational reform. There were 40 entrepreneurs, scholars and educators with a huge projector which was screening a live ‘conversation’ through Twitter with the ‘#’ feature. This is considered as collaboration because there are people contributing and sharing their ideas at the same time.
